Quality Food Shopping in Brazil

When living in Brazil it can be quite a challenge to pick a supermarket to shop at!

supermarket brazil

There are many big chains including Mundal, Extra, Carrefour etc and they all vary in price and quality.




Hortifruti is at the top end which could be compared to Waitrose in terms of quality and market space. Of course you would never pay the same prices there as in the western world but comparatively within the Brazilian market it is pricier. The supermarket specialises in good quality, fresh fruit and vegetables, meat, cheeses and eggs and a good range of whole wheat pasta.

meat in brazil

I went on a shopping trip there to buy ingredients for my super smoothie which you can read about in my article Healthy and Refreshing.

brazil supermarket


The food is very neatly packaged, carefully arranged and kept in a squeaky clean environment. I really like the fact they had these signs everywhere saying what each food was good for and what it doesn’t contain which is helpful if you’re in a rush.

hortifruti food


The service is very fast with no long queues and very polite, efficient workers.brazil hortifruti


Something I noticed immediately were the complimentary tasters all around the store!

A great way to taste their quality ingredients!


brazil hortifruti

There is also a small café in the back of the supermarket

if it all gets too much and you need to take a break.

The prices there weren’t too high.

supermarket brazil


In my opinion this a great store if you decide to live in Brazil and want a more western-style experience which is calm and organised but personally if I were just visiting Brazil I would be happy to be part of the hustle and bustle of the many street markets and corner shops.

hortifruti pasta


Tip! If you’re looking for certain health product this could be the place you will find them and at a fair price.

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  • mcrohio
    August 7, 2013 - 10:32 pm | Permalink

    Lovely post! Great store! If we have anything that nice in the US I’ve never found it, and I’ve been in 49 of our 50 states. (Of course I haven’t grocery-shopped in them all.) But I agree with you about street markets, etc. In other countries I always love street food! I even loved it in Los Angeles – which for this mid-westerner is pretty “foreign”.

    • maggie
      August 8, 2013 - 4:13 pm | Permalink

      You would have a ball with the street food here, it’s a big deal and it’s everywhere and generally better than most restaurants. Thanks Mary.:)

  • August 8, 2013 - 7:30 am | Permalink

    Hi Maggie – you’ve certainly got the best of both worlds … I’d love that –

    And I seem to recollect you can have Marks and Spencer things delivered .. perhaps that’s just home furnishings, clothes etc ..

    Well I have Waitrose round the corner! Cheers Hilary

    • maggie
      August 8, 2013 - 4:06 pm | Permalink

      Wish I had a Waitrose round the corner, lucky you! You are correct good old M&S do indeed now deliver here, thank you God, sadly not food products. These are great supermarkets just quite a drive away for me as yet, my nearest being Niterói. Thanks Hilary.:)

  • August 9, 2013 - 9:39 am | Permalink

    Looks very similar to our Grocery stores in my local suburb and if you read about my trips to the grocery store, well, I try to avoid them here in my little suburb,they are not fun at.all lol. I need to go to delivery service for the safety of others, joking, but delivery service would be nice. Oh, and that CHEESE was making me hungry lol.

    • August 14, 2013 - 5:57 pm | Permalink

      The cheese generally looks better than it tastes sadly, I miss a really good cheese. But we do have a delivery service even to out to the farm which is a good 10-15 mins from the supermarket. I’m actually one of those weirdos that like supermarket shopping, I can feel you eye rolling from here, lol.:) Thanks Lucy.

  • August 9, 2013 - 10:57 am | Permalink

    Such a colorful environment. I hear you about supporting the street vendors as a tourist. When we visited Mexico, we were warned against doing that, and I regret it to this day.

    • August 14, 2013 - 5:51 pm | Permalink

      Street vendors and the markets are everywhere, even in a traffic jams on the highway, people will pop up selling cold drinks and snacks. :)

      • August 14, 2013 - 8:56 pm | Permalink

        Sounds like South Africa.

        • maggie
          August 15, 2013 - 12:20 am | Permalink

          Really, interesting, it’s a country I have always fancied visiting but for some reason never have, maybe one day. ;)

  • August 14, 2013 - 4:31 pm | Permalink

    HortiFruti is great but not always for my wallet. Mundial is a bargain but one must be there early if one wishes to buy good quality, fresh product. Street market is always a good choice and they tend to be cheaper on the outskirts of Rio like Realengo, Abolicao, Piadade etc

    • maggie
      August 14, 2013 - 4:50 pm | Permalink

      Thanks a lot for that and you are correct, I personally prefer the markets but I’m not very good at getting up early!

    • maggie
      August 15, 2013 - 7:07 pm | Permalink

      Loving your blog. :)

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